Overabundance of Choice leads to Buyer Confusion
Jill Coyle
We read a lot of general business blogs as well as China-specific blogs. The concepts of good business apply everywhere in the world.
I recently read a great article on MarketingProfs talking about the importance of giving consumers an appropriate number of product choices – too much choice results in confusion and lower sales.
Although we are B2B sellers, and I’ve found the principles in this article true in the China Export arena. When we’ve given customers too many choices – whether in new clothing styles, colors, materials – they will often take longer in making a decision…or not make a decision at all.
Read the full article here
Have you ever seen a sale stall due to an overabundance of choice?
How do you combat this problem?
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